Treeline Project

The Treeline Project was an arts initiative created by Oonagh Young and Mary Cremin, one of the only 7 successful projects of the Arts Council 2016 Open Call for its new 10-year strategy: Making Great Art Work.

The aim of the Treeline Project was to create a green corridor on Dublin’s James Joyce Street by planting a variety of trees mentioned in ‘Ulysses’.

To create awareness around the project they installed a single line green LED screen in Dance House, Dublin, which ran the entire book of ‘Ulysses’ on a loop for the duration of the project.

Oonagh Young and Mary Cremin asked Bold&Brass to Manage all their communications and project development, including fundraising. This involved designing the website and the overall digital branding & strategy, with two different strategies for social media: one for LinkedIn and another one for Twitter and Facebook. Bold&Brass also provided copywriting services including content for social media, different fundraising pitches, and funding applications.

Image by Katie Holten

ClientTreeline ProjectServicesProject Management, Communications & Development ManagerYear2017Linktreelineproject.org

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